Microsoft Brings Global Storytelling to Life with AI Interviews
Technology giant uses AI-moderated interviews to capture authentic consumer stories across global markets at speed.
Key Impact
- 1Global consumer stories captured across 12 markets
- 2Research completed in time for anniversary campaign
- 3Authentic narratives powered marketing content
12
Markets
Covered in a single study wave
500+
Interviews
Conducted across all markets
2 weeks
Total Timeline
From brief to final report
The Challenge
For a major anniversary campaign, Microsoft needed authentic consumer stories from markets around the world. Traditional approaches couldn't deliver the volume, depth, and speed required to meet the campaign launch date.
The Solution
Revelo's AI-moderated interviews ran simultaneously across 12 markets in local languages, capturing personal stories about how Microsoft products have impacted consumers' lives. The AI moderation drew out emotional, narrative-rich responses.
The Impact
Microsoft received hundreds of authentic consumer narratives that powered their anniversary campaign content. The speed and scale of the research meant the campaign launched on schedule with genuine stories from real consumers worldwide.
“The depth of the stories we captured was extraordinary. These aren't survey responses — they're real narratives from real people.”
Listen to your customers
See how AI-moderated interviews can transform your research.