Chubbies Connects with Gen Z Through AI-Moderated Research
Lifestyle apparel brand uses AI interviews for youth research, wear tests, and influencer campaign validation.
Key Impact
- 1Deep youth audience insights at scale
- 2Wear test feedback integrated into product development
- 3Influencer campaign concepts validated pre-launch
300+
Youth Interviews
Across target demographics
8
Wear Tests
Validated with consumer feedback
4x
Campaign ROI
On validated vs. unvalidated campaigns
The Challenge
Chubbies needed to stay connected with their Gen Z audience — understanding evolving style preferences, sustainability values, and purchase drivers — but traditional research methods felt inauthentic to this demographic.
The Solution
AI-moderated interviews proved to be a natural fit for Gen Z participants who were comfortable with digital-first interactions. Revelo ran wear test feedback studies, style preference interviews, and influencer campaign validation studies.
The Impact
Chubbies now validates product designs, influencer partnerships, and campaign concepts with their target audience before launching. The AI format resonated particularly well with younger participants who gave more candid feedback than in traditional settings.
“Our Gen Z customers are more open with the AI than they were in traditional focus groups. We're getting real, unfiltered feedback.”
Listen to your customers
See how AI-moderated interviews can transform your research.