McKinney Puts Research in the Creative Room
Award-winning agency integrates AI-moderated consumer research directly into the creative development process.
Key Impact
- 1Research integrated into every creative brief
- 2Consumer insights available within the sprint cycle
- 3Creative decisions backed by qualitative data
3x
Research Frequency
Studies per creative cycle
72hrs
Insight Turnaround
From brief to consumer feedback
100%
Creative Briefs
Now include consumer research
The Challenge
McKinney wanted to bring consumer voice into the creative development process, but traditional research timelines didn't align with agency workflows. By the time research was complete, creative had already moved on.
The Solution
Revelo's AI-moderated interviews gave McKinney the ability to get consumer feedback within the creative sprint cycle. Creatives could test concepts, messaging, and visual treatments with real consumers in hours instead of weeks.
The Impact
Research is now a standard part of McKinney's creative process, not an afterthought. Every campaign is informed by real consumer insights, leading to stronger creative work and more confident client presentations.
“For the first time, research is fast enough to actually influence creative decisions. It's changed how we work.”
Listen to your customers
See how AI-moderated interviews can transform your research.