Emerald Research Group Scales Qual Data Without Losing Quality
Full-service research firm maintains rigorous quality standards while dramatically increasing qualitative output.
Key Impact
- 1Maintained quality standards at 5x volume
- 2Consistent moderation across all interviews
- 3Freed senior researchers for strategic work
5x
Output Volume
Qualitative interviews per quarter
98%
Quality Score
Maintained across AI interviews
40%
Time Saved
For senior researchers on synthesis
The Challenge
Emerald Research Group's reputation depends on research quality. They needed to scale qualitative output without compromising the rigor and depth their clients expect. Hiring more moderators was expensive and inconsistent.
The Solution
Revelo's AI moderation provided consistent, high-quality interviews at scale. Emerald's senior researchers designed the discussion guides and focused on synthesis and strategic recommendations, while AI handled the interviews.
The Impact
Quality metrics remained consistent even as volume increased 5x. Senior researchers now spend their time on higher-value strategic analysis instead of routine moderation, improving both output and job satisfaction.
“We were skeptical about AI quality, but the consistency across hundreds of interviews actually exceeded our human moderator baseline.”
Listen to your customers
See how AI-moderated interviews can transform your research.